This product line has enabled CREMICA to emerge as a major biscuit manufacturer in North India, producing a large and varied range across four segments: Crackers, Cream Biscuits, Cookies and Glucose Biscuits.

CREMICA’S dominating role in the biscuits segment arises from its excellent quality, widespread distribution and extended range. Another key strength lies in its ability to customise products and packaging for specific requirements. The biscuit sachet developed specially for hotels and airlines is a good example such customisation.

A new plant with a capacity of 5000 tonnes per month is being installed in Himachal Pradesh. This plant shall be 100 per cent automated and would be among the best facilities in food processing across the country.

In a survey carried out by Insight, the well known consumer magazine, in accordance with BIS-specified parameters, CREMICA’S Glucose Biscuits were Ranked No. 1 in the sweet biscuits category.

It is a matter of pride that CREMICA is a part of the programme initiated by the Government of India to manufacture fortified biscuits on an ongoing basis for Afghanistan under the aegis of the World Food Organisation. The organisation is also exporting biscuits to Iraq for the World Food Programme.

The plant also produces a variety on Indian snack foods including:
Aloo Bhujia
Bikaneri Bhujia
Moong Dal
Khatta Meetha
Nut Cracker
Nav Rattan
Suji Rusk (Semolina)

CAPACITIES

Location          Capacity
PHILLAUR        19200 p. a.
UNA                60000 p. a.

MARKETING STRENGTHS

In the biscuits segment, CREMICA enjoys the status of a market leader in the northern and central parts of India — primarily across Punjab, Haryana, Himachal Pradesh, Jammu & Kashmir, Delhi, Uttar Pradesh, Uttranchal, Rajasthan, Maharashtra and Madhya Pradesh.

Marketing Team: 200
Distributors: 500
Super Stockists: 15
Depots: 15

These significant marketing strengths have enabled CREMICA to maintain a consistent growth of 25 per cent for the past four years.